Top 10 Tips for Creating Memorable Marketing Campaigns Using YouTube

In order for a marketing campaign to be successful it has to grab a viewer’s attention. Here are ten tips to help you do just that when you use YouTube as part of your marketing campaign.

1. Make a Personal Connection
President Barack Obama made history with his YouTube campaign. He connected with a younger generation of voters - something many people thought impossible.
2. Get the Audience Involved
Producers of “America’s Got Talent” and “Tourism Queensland” know the value of audience involvement. Whether it’s getting auditions or finding job applicants, both have successfully used YouTube for campaigns.
3. Ask and Answer a Question 
Tag-lines are often part of successful marketing campaigns. Just Do It. Got Milk? Sometimes, a question can become the tag line. If you answer the question – and prove your product’s value – you’ve just combined two major marketing goals.

4. Tease the Crowd
Sometimes the best way to bring people back is to leave them wanting more. Whether it’s a cliffhanger, video trailers, or another introduction, whet the appetite. But, don’t serve the meal. Save that for when the viewer visits your site or buys your product.

5. Incorporate Freebies
A good marketing plan includes a call to action. In order to get people to act, give them a reason to. That’s where free services or products come into play.

6. Provide Value
Sometimes, the best way to attract attention is to entertain viewers. If they liked what they saw, they will be more inclined to check out your website or your other videos.
7. Make it Bite-Sized
Limit your campaign to 15 to 30 seconds. Yep. Short and sweet can still pique interest. This makes the viewer want to watch again or find out more to see if the ad really showed what they think it showed. It’s like the double take when a guy sees a hot blonde walk by.
8. Build an Online Presence
YouTube is a great place to start, but it should not be your only online marketing campaign. To get the views you need for your company to see the type of business you want to see, you will most likely need to incorporate other social media sites, such as Facebook or Twitter.

9. Start with the Title
Headlines sell YouTube videos. When viewers scroll through lists of videos, the title is one of the first things to catch the eye. So make it work for you!

10. Optimize the Thumbnail Photo
You have three choices you can use for your thumbnail shot, and this can be the difference between a person clicking on your ad or scanning by it. One of the thumbnail shot options is the middle of your video. Opt for a high-quality image with a person or another amazing graphic.
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